Deathwish Coffee Company
The Deathwish Coffee Company have only one product, and it's called Deathwish Coffee. The premise being that the strongest tasting coffee is not neccessarily the strongest ceffeinated coffee. Now here's the science: the bean with the strongest flavour is the Arabica bean. These are the most desirable, slow growing, and therefore expensive. Whereas the Robusta bean is easier and quicker to grow, therefore cheaper, but tastes like shit. Hence to boost caffeine content you generally have to cut some Robusta into your Arabica - so you get the Arabica taste but the Robusta punch. Then there's the roasting - the longer you roast, the stronger the flavour. But - the longer you roast the more caffeine you drive out. What a 'mare! Add to this that because no-one wants the cheapo Robustas, they are generally grown badly and unethically, which makes the whole situation even worse. Here's where the Deathwish Coffee Company found their challenge - to find a decent Robusta. And... well, they've done it. A great example of do one thing, and do it well.