They say "medium" on the packet - and they mean it. This is a real family pleaser this one. It won't cure your hangover back at work on monday morning after a weekend's bender, but it will serve you well at that Monday coffee morning with the Girl Guides. It's not just plain old coffee though - even though it's not a single origin packet with some fancy blurb on the side, it's more than just "medium roast". It's smooth and mellow, yes, and we really had to spoon it up to get the kind of kick the Judges need. But when we did, it really was a nice cultured glug. If there is such a thing. This one also delivered a super creamy head on it every time, which meant it just looked so appetising. All in all, a superb coffee, only letting itself down on strength, but, as usual, that's our problem, not theirs. There's nothing for it but a whopping 9/10.