This is a big one for us as Judge Towers - it's our 200th coffee review, and if there's one thing we've learnt over the years of coffee supping, it's that the more you have, the harder it gets to distinguish between them. There aren't 200 different coffees out there really - despite what the packets may tell you. So we do feel for these marketing people (slightly) who have to think of new metaphors and waffle to try and make their brew stand out. Berries, nuts, notes, caramel et al - they're tried every trick in the book. But Taylors have come up with a new angle - it's not about the coffee, but who grows it, which in this case, is the laydeeez. Peruvian ladeeez in-fact. Which the cynic in me might think ah well, whatever. But on reading the blurb on Taylor's own website it's hard not to feel slightly touched by the whole thing and to want to go and give the folks at Taylors a pat on the back. The coffee itself, thankfully, is a great brew. Everyone who walked past when the packet was open could smell it, and wanted one - it's that aromatic. And yes - it does taste chocolaty as their blurb suggests and we would also add the word velvety. It's also an easy one to make right every time - basically you can't really go wrong with this one. So we suggest you go and get some. 9/10