Strength 3

The packet of this looks tacky – it looks more like a bag of twiglets. The coffee comes out good though – strong and bitter with a long lasting taste, yet no burning after taste. It must be ground quite fine as there were tell tale ring marks down the side of the mug – but in this case I think it added to the taste as they rate this as only a strength 3. Rated 7/10

There's no strength on this - it just says "medium roast" - so we've put it down as a 3, and it tastes like it. From the moment I spooned it in it felt very granular and that 5 spoons just would not be enough. It wasn't - it had no depth of flavour at all. The taste is fine though - it's just yet another coffee that needs to be tweaked from the norm when making it. SIX spoons next time!  Judges rating 6/10

Pulled out of the bag after Juror Fry's trip to the west country. The smell out of the bag is barely noticeable - it could be jar of Mellow Birds. Even the smell from the cup is under whelming. But the finished product comes into its own. It looks like a cup of hot chocolate and the right amout of bitterness comes through. Is there a slight citrus twinge? Not sure - could still be the after taste from this morning's fairy liquid. Tasty indeed - Judged at 7/10

Ok so it's mid afternoon and we had a few to choose from and got suckered in by the "fruity" description Mr Sainsbury had given it. The powder was a grade darker than the cheapo Lavazza we had this morning and the smell on opening was fine indeed. On delivery the smell is, well, fruity YES! lemon-like infact - as though you had just washed your cup with a dose of fairy liquid and not bothered to rinse it out. So, unappealing....possibly. But the taste, well, the citrus tint does give it a lively edge. Not sure where the apricots came in - they must be still in the packet. Interesting. Judges rating: 7/10